Utilising Social Media as an Artist

In recent years, social media has become much more than just sharing photos and life updates with friends and family. These platforms have become a hub that allows us to market our products and serve as a tool to showcase our portfolios. There are a lot of pros and cons to having a digital footprint. However, it can be an excellent place to establish your brand.

Image by Yan Krukov (Pexels)

Here are a few ways you can utilise social media as an artist:

You can show your creative process: 

Followers love getting a peak behind the curtain. These posts work well, especially if you’re selling a craft, for example, soap making, painting, drawing, sculpting etc. By sharing videos or photos of how you create, your followers will see how hard you work on your creations. It will also help people understand why you’ve priced your products a certain way. From a marketing perspective, it’s a great way to get customers excited about the product you’re showing.

You can do live streams: 

Live streams, also known as lives, allow interaction between you and your followers. They can be a great tool and opportunity to explain your art and business. Make sure to leave comments open for your viewers to ask questions you can respond to on the live stream. On most platforms, it’s also possible for viewers to donate money on live streams, making it the perfect opportunity to do a fundraising event. It will also be an opportunity to showcase your creative process for your products (as mentioned before). If you are a musician, you can perform a few songs, etc. Live streams are an opportunity for the audience or consumers to provide their input in real-time. This type of interaction will help you better understand the customers or audience that you attract.

Find your niche and stick to it:

Whether you’re a musician, visual artist, comedian, actor, etc., when people follow your social media platforms, they are interested in your content. Because of this, try not to stray too far away from your brand and avoid getting too personal. Also, focus on engaging with your current followers rather than using trends or irrelevant hashtags to go viral. It’s best to post intentional (and quality) content that doesn’t spam your followers’ feeds. Social media has an overwhelming amount of content. Your posts need to be unique and identifiable to stand out. Make use of colours and social media copy that aligns with your business. For example, if your brand uses the colour purple, add purple to your picture posts. Not many people take the time to read posts these days as most social media is image-based- this is why emojis are the perfect identifiable tool. When you write copy for your posts, use a simple tone that is fun and relatable.

Social media is one of the best ways to market your work as an artist. It provides the perfect opportunity to build a following and a loyal audience/customer base. Stay true to your work, and keep your posts creative and engaging. 

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